http://www.youtube.com/watch?v=8p1wa35QDs8
This is a commercial for a 2008 Ford Mustang. It's pretty rad.
1) This ad uses music to illustrate the grandeur and awesomeness of this ride. Also, the ad has kind of a sexual feel to it, thanks to the gorgeous brunette featured in it. It was definetely made to impress the power of the average man in this automobile.
2) You can definetely recognize the brand - I think the Ford Mustang is almost as big as Mickey D's. They also make it seem like a boy's dream, something beyond your wildest imaginations, but for the rest, no real obvious confidence building techniques are used.
3) The power of the car, and the "coolness" it inspires - also inspired by the protagonist - stimulate desire - very much so, especially with the hot chick in it. The target audience would most likely be (relatively young) guys because of the power the car has, which is sexual as well as performing. It's product- as well as audience-centered, because the product seems superior, and the ad appeals to our emotions.
4) The fairly fast tempo in the music can be seen as an urgency-stressing technique, but that is all on this matter.
5) In terms of response seeking, I would say it's a soft sell.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment